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In addition, the designers got rid of the dialog box and transferred the blue-purple color to the robot, which was previously white. All letters (except for the first one) are converted to the lowercase format. Significant changes were made to the lettering: instead of the “robotic” font with a truncated “D,” a practical, rounded typeface appeared. The bottom stroke has been shortened a little, making the smile seem more restrained now. For example, the top spikes (antennae) have merged with the main body of the head to become trapezoidal protrusions similar to ears. This is done to attract new users and encourage them to communicate.Īfter a redesign for the 6th anniversary of the messenger and social network Discord, the shape of the Clyde robot has remained the same. The style is modern but friendly: the bottom semi-circular ledge resembles a smile, and many corners are smoothed.

The robot’s head is inside the dialogue cloud, which is very symbolic, given Discord’s focus. The logo depicts the main mascot of the app, so the designers paid attention to detail. The first release of the app dates back to 2015. It is suitable for different operating systems (iOS, Android, Windows, macOS, Linux) and supports many languages. This is the name of the free messenger, which belongs to the company of the same name.

But the official version of Discord is completely different: the logo features a robot named Clyde – a benevolent character who helps users of the messenger. This explanation sounds plausible because the service was created for gamers. It consists of two parts: on the left, there is a blue dialog cloud with a graphic symbol, and on the right, there is a stylized inscription “DISCORD.” The hand-drawn element looks abstract and resembles a game console controller with short handles. The application has its icon, which is easy to recognize.